Markus Keller
Philosophy in Departmental Role
“In industrial marketing, success comes from connecting highly technical solutions with the real-world challenges of manufacturers and engineers. At Sigma Laser, my philosophy is built on the principle that technology alone is not enough; its value must be clearly communicated to the decision-makers who depend on it. I strive to translate complex features of our fiber and hybrid laser welding systems, including Super Pulse Technology (SPT) and Sigomatic Pro software, into tangible business benefits that resonate with industrial clients.
My approach combines analytical rigor, industry insight, and strategic storytelling. Each campaign is meticulously designed to align with customer pain points, regulatory standards, and production efficiency goals. I believe in leveraging market intelligence, application-specific case studies, trade fair presentations, and multi-channel communication to demonstrate Sigma Laser’s precision, reliability, and innovation. Marketing, in my view, is a trusted advisory function that guides industrial clients toward optimized processes, reduced downtime, and measurable ROI.
Collaboration and integration are central to my philosophy. I work closely with R&D, product engineering, and sales teams to ensure that every message is technically accurate, market-relevant, and customer-focused. By aligning industrial B2B marketing strategies with product development and service excellence, I aim to strengthen Sigma Laser’s position as a global leader in industrial laser solutions.
Ultimately, my mission is to create marketing initiatives that empower clients, elevate Sigma Laser’s industrial brand, and deliver measurable business impact across sectors such as aerospace, medical devices, shipbuilding, and advanced manufacturing. Each campaign is not just a promotion, but a strategic tool for building trust, driving adoption, and reinforcing our reputation as a provider of high-precision laser systems worldwide.
