Sigma Laser GmbH is a trusted manufacturer of high-performance laser welding systems for industrial applications. Since 2005, we have been delivering precision, innovation, and reliability to industries worldwide.

Die Sigma Laser GmbH ist ein vertrauenswürdiger Hersteller von Hochleistungs-Laserschweißsystemen für industrielle Anwendungen. Seit 2005 stehen wir weltweit für Präzision, Innovation und Zuverlässigkeit.

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Liebigstr. 2 , 63477 Maintal
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Jane Müller

Industrial Marketing Specialist | Sigma Laser GmbH

Jane Müller

Driving growth in global precision welding markets through strategic B2B marketing, industrial brand positioning, and market expansion.

Philosophy in Departmental Role

“In the highly specialized and competitive world of industrial manufacturing and precision engineering, marketing is not merely about promotion—it is about building trust, credibility, and strategic alignment between a company’s technical strengths and the specific needs of its industrial clients. At Sigma Laser, my role as a Marketing Specialist is to translate our advanced laser welding solutions into clear, compelling business value for decision-makers in sectors such as automotive, aerospace, and advanced manufacturing.

My philosophy is grounded in the belief that successful B2B marketing in the industrial sector requires a unique blend of technical fluency, market intelligence, and relationship-driven communication. Every campaign I lead is designed to speak the language of engineers, procurement teams, and operations managers—delivering the information they need in the precise context they require.

I approach each project with analytical rigor and narrative clarity, ensuring that complex engineering innovations are communicated in ways that highlight their measurable impact—whether it’s improved production efficiency, enhanced product durability, or reduced operational costs. At the same time, I see every interaction as an opportunity to reinforce Sigma Laser’s identity as a brand synonymous with German engineering excellence, reliability, and innovation.

Ultimately, my mission is to ensure that Sigma Laser’s industrial marketing is not just a function, but a strategic growth engine—one that opens new markets, strengthens long-term partnerships, and positions the company as the trusted partner for precision laser technology worldwide.”

Jane Müller team member of sigma laser
Biography

Industrial Marketing Specialist at Sigma Laser GmbH

Marketing in the industrial sector demands more than creativity—it requires a profound understanding of the challenges and priorities that drive manufacturers and engineers. I see my role as a translator between groundbreaking laser welding technologies and the business objectives of our customers. By crafting clear, credible, and value-focused communications, I aim to position Sigma Laser as not just a supplier but a strategic partner that empowers industries to achieve higher precision, efficiency, and sustainability. Through every product launch, trade fair, and international campaign, I am committed to strengthening the trust and relationships that fuel long-term growth in the competitive global manufacturing landscape.

Academic Background

M.Sc. in Marketing – Freie Universität Berlin Specialized in B2B marketing strategies, industrial market research, and international brand management, with a thesis focused on cross-border trade fair effectiveness in the manufacturing sector.
B.Sc. in Business Administration – University of Hamburg Concentration in strategic management, operations, and industrial economics.
Certified HubSpot Marketing Professional Expertise in CRM integration, B2B pipeline management, and marketing automation for long sales cycles typical in industrial procurement.

Technical Quad (Core Strengths)

  • Technical Product Marketing – Translating precision engineering features into ROI-focused messaging for industrial buyers.
  • B2B Lead Generation & Sales Alignment – Creating marketing funnels that deliver qualified industrial leads to sales teams.
  • International Campaign Management – Coordinating cross-border marketing initiatives for trade fairs, product launches, and distributor networks.

Technical Experience

  • Global Product Launch Leadership – Directed the European launch of Sigma Laser’s award-winning welding system, increasing qualified international inquiries by 40% in just four months.
  • Trade Fair Engagement Strategy – Designed and executed exhibition campaigns for major industry events like Laser World of Photonics, generating record booth engagement and a 35% uplift in post-event lead quality.
  • Distributor Enablement – Produced multilingual marketing kits and training resources for over 15 international distribution partners, enhancing brand consistency and sales readiness.
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Experience
& Education

Education

2014
B.Sc. in Business Administration
2016
M.Sc. in Marketing
2018
Professional Certificate in Industrial Marketing
2020
HubSpot Marketing Professional Certification

Professional Experience

2015-2018
Marketing Coordinator – Engineering Solutions Provider
2019
Joined Sigma Laser GmbH
2020
Led European Product Launch
2021
Coordinated Global Trade Fair Campaigns
2023
Rolled Out Distributor Support Program